Nov 6Case Study: Vector Institute Website UX DesignAI is increasingly becoming a part of every aspect of our lives. Who is working to ensure it means positive change? The Vector Institute is a non-profit dedicated to driving AI research in Canada. The scope of what Vector does can’t be understated, from attracting the next generation of researchers…Case Study3 min readCase Study3 min read
Oct 31Rebrand and Identity Design Case Study: ProximityThe mandate of a 25-year-old foundation was transformed to meet the unprecedented challenges facing Ontario’s public healthcare system. The proposed mandate would address the importance of leadership for Ontario’s hospitals. A new brand and positioning was required. The Foundation leadership team turned to Pilot to lead a rebranding process that…Brand Strategy5 min readBrand Strategy5 min read
Oct 3Case Study: Practice Better Brand Strategy, Identity, and DesignRebalancing health, one practice at a time Practice Better is a leading all-in-one practice management software solution transforming how health & wellness professionals run their practices and help their clients live better lives. After years of growth and capturing significant market share in their category, Practice Better found themselves competing heavily on features and benefits — offering…Branding5 min readBranding5 min read
Jun 7The Value of Investing in Brand in Uncertain TimesToday’s economic uncertainty likely has you tightening spending and revisiting priorities. Well, guess what? So are your customers, which is not great. In these circumstances, experience tells us it is time to increase your brand strategy investments. Challenging economic environments equal increased competition. And increased competition cannot be addressed by…Brand Strategy3 min readBrand Strategy3 min read
Apr 4User Experience is Brand ExperienceUX can draw from brand strategy to know who it is, informing how it responds to user needs. A digital-first brand lives or dies on its UX.UX4 min readUX4 min read
Jan 25Designing (Or Re-Designing) Your Brand StoryIn a year like the one that so many pundits suggest we are into already, a great number of organizations are stopping to think, focus and then come out swinging. …Rebranding3 min readRebranding3 min read
Jun 27, 2022Content Might Entertain, But Stories, You RememberBy Lauren Russ-Constant According to researchers, the average person processes as much as 75GB of information every day. The equivalent of watching 16 movies. Now we may process 75GB of information, but we certainly don’t notice, engage with, or remember that much. Over time, our brains have learned how to…Story Design4 min readStory Design4 min read
Jun 10, 2022Designing Brand Stories That StickPart III of Story Design 101 a three-part series on brand building through Story Design, a disciplined approach to creating brand stories that connect, motivate, and stick. You can also read Part I and Part II. By David Doze In Parts I and II of this series, we talked about…Brand Storytelling3 min readBrand Storytelling3 min read
May 27, 2022Why Stories are Powerful in a Business ContextPart II of Story Design 101 a three-part series on brand building through Story Design, a disciplined approach to creating brand stories that connect, motivate, and stick. You can read Part I here. By David Doze Let’s just take brand strategy, design and marketing out of the equation for a…Brand Storytelling3 min readBrand Storytelling3 min read
May 16, 2022Why Brands Need More Stories, Less ContentPart I of Story Design 101 a three-part series on brand building through Story Design, a disciplined approach to creating brand stories that connect, motivate, and stick. By David Doze Never have brands struggled so much to be heard or understood. It feels like log rolling on the edge of…Brand Storytelling3 min readBrand Storytelling3 min read
