Pilot PMRDigital Health provides opportunities to be more humanDigital health advancements can offer massive opportunities to provide accessible, equitable, and timely care.3 min read·Apr 11, 2024--1--1
Pilot PMRCase Study: Mitacs Brand Strategy and Visual IdentityA new brand for Canada’s innovation catalyst3 min read·Apr 11, 2024----
Pilot PMRBrand is critical for Canadian Universities and CollegesA university’s brand is a testament to its ability to communicate its unique values, strengths, and commitments to all of its stakeholders3 min read·Apr 2, 2024----
Pilot PMRCase Study: Rumbly brand naming, strategy and identityFor the woman you are and the mom you’re becoming4 min read·Feb 7, 2024----
Pilot PMRCase Study: Vector Institute Website UX DesignAI is increasingly becoming a part of every aspect of our lives. Who is working to ensure it means positive change?3 min read·Nov 6, 2023----
Pilot PMRRebrand and Identity Design Case Study: ProximityThe mandate of a 25-year-old foundation was transformed to meet the unprecedented challenges facing Ontario’s public healthcare system. The…5 min read·Oct 31, 2023----
Pilot PMRCase Study: Practice Better Brand Strategy, Identity, and DesignRebalancing health, one practice at a time5 min read·Oct 3, 2023----
Pilot PMRThe Value of Investing in Brand in Uncertain TimesToday’s economic uncertainty likely has you tightening spending and revisiting priorities. Well, guess what? So are your customers, which…3 min read·Jun 7, 2023----
Pilot PMRUser Experience is Brand ExperienceUX can draw from brand strategy to know who it is, informing how it responds to user needs. A digital-first brand lives or dies on its UX.4 min read·Apr 4, 2023--1--1
Pilot PMRDesigning (Or Re-Designing) Your Brand StoryIn a year like the one that so many pundits suggest we are into already, a great number of organizations are stopping to think, focus and…3 min read·Jan 25, 2023----